Bringing British university life to Chinese students – Freshers Festival China to launch in March – FE News


Freshers Festival Group in partnership with Student hostels and The China-Britain Business Council is set to hold its first overseas event in March – Freshers Festival China – to help Chinese students learn more about studying in the UK.

China sends more students to the UK than any other country, with more than 150,000 Chinese students currently studying at UK universities. After the impact of Brexit and the pandemic, this number is expected to increase further in the coming years (CCTV, 2021 Recent figures from UCAS showed a record number of applications from Chinese students hoping to study in the UK increasing by 12% with numbers now over 28,000.

However, the information Chinese students have about studying in the UK has long been lacking. Most of the organizations are not present on Chinese social media and websites, which means that students are often not well informed about where/what to study, and lack knowledge about major student issues such as accommodation, travel, discounts, etc. . Expede International recently conducted a study of over 1300 Chinese students wishing to study in the UK and found that these students were looking for more information on student accommodation (70%), flights (51%) and information on visas (46%), among many other aspects of UK student life.

newcomer festival China is trying to solve this problem. The virtual event will be streamed live on Weibo, China’s largest social platform with over 850 million users, giving millions more students the opportunity to experience British student life. The event has been designed to celebrate the best of British education and will feature not only universities and education institutions, but also brands, service providers and organizations involved in all aspects of life. university. Students will therefore be able to find information on studies, visa applications, travel arrangements, accommodation and everything else.

The event is not only a fantastic opportunity for students, but it will allow universities, brands and service providers to promote their products and services to millions of students, without the need for travel, translators or tedious phone calls. This will be the easiest and most direct way to communicate with a Chinese student audience.

Following the success of Freshers Festival Group’s virtual events in 2020 and 2021, which reached over one million 18-24 year olds in the UK, Freshers Festival Group founder Graeme Barratt hopes Freshers Festival China will offer the same benefits to students from China:

Graeme Barratt, Managing Director and Founder of Freshers Festival Group:

“At Freshers Festival Group, our goal is to create experiences that encourage students to connect with each other and with the brands and organizations they need to make their education fun, positive and successful. Usually students would be well informed by friends or family members who had recently traveled to the UK, but with restrictions preventing that for many the information would not be there in the same way as before the pandemic. With so many students desperate to come to the UK, we want to fill this information void to provide the best possible content to equip them to make positive decisions while considering their move to the UK.

Chris Cater, Head of Partnerships at Homes for Students, added:

“We are absolutely thrilled to partner with Freshers Festival China. Through this partnership, we are able to showcase the experiences available to future residents, from the stunning living spaces to our stunning locations and of course our knowledgeable and supportive team. At Homes for Students we understand the considerations that go into making the decision to study abroad and with us students not only find a place to live but also a place to grow, meet new friends and live new experiences. Our strong relationships with local universities make us the ideal choice for students wishing to live and study in the UK next year and we look forward to answering many questions once the fair is underway. ”

The event will be broadcast through a collaboration between the China-Britain Business Council (CBBC), the leading organization promoting trade between Britain and China, Homes for Students (HFS), a leading provider of UK student accommodation, Expede International (EI) international student specialists and Freshers Festival Group (FFG), who have been running some of the biggest student events in the UK for over 15 years.

After universities and organizations have seen success with their virtual open houses and events during the pandemic, the next logical step is to hold these events in different countries and hold them in different languages, to reach the most people. possible. Freshers Festival China will do just that and hopefully give students as much information as possible about UK university life, to help them make a more informed higher education choice.

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